Market Azure to more than just developers
Every DOT NET developer I know has heard of Azure. Today at my new job the IT company he contracts with is recommending AWS.
I asked why he doesn't consider Azure since we use Microsoft development tools, Microsoft SQL Server and Microsoft IIS and run Windows, it makes since to me to use Azure.
The owner of my company had never heard of Azure. His focus is on sales, but I was really surprised because I have been using Azure for years. You need more mainstream marketing for awareness.