Support for BYOL on pre-built VM Images
When I want to create a SQL Server VM in Azure and use a license I already own (Bring Your Own License) I am unable to use an existing VM Image in Azure as these are pre-licensed. It would be good if I could use an existing VM image and supply just my license key.
Simon W commented
So this looks like it's been in the works for a while and has just been announced: https://azure.microsoft.com/en-us/blog/easily-bring-your-sql-server-licenses-to-azure-vms/