Azure for Small and Medium business with template website and hosting experience
The Gist of this idea is Small and Medium business users are looking to expand there business by creating websites.
The simplified experience that will be helpful for them is
=>Create a website with templates provided by azure
=>integration with Generic request database and product catalogue management
=>integration with payment gateways
For Backup and Recovery you can actually try using "Cloudbacko home" software as this software gives backup and helps restoring as well, Cloudbacko home software gives backup on Mac and windows also, It can give backup to your files as well.