Provide a more flexible billing model for customers who build IoT SaaS products on top of Azure IoT
IoT Hub needs to have an ISV model. For partners, the current pricing model is not an option for them. While their overall volume warrants the higher pricing tiers, using IoT Hub as a level of isolation (1 hub per customer), puts them back into the expensive pricing tier.
Ideally, we would duplicate the SQL Database Pooling pricing model where the pricing is based on the resources use for a pool of resources.
Suggestion: Allowing the customer to pay per message instead of buckets of messages would be the way to go.