It would be great if there is an option to integrate own services in the Azure Portal.

Lets think about automation webhooks or 3rd party itsm tool or other rest calls hooked into azure portal, so that an user ist not in the need to change the portal.
So we will be able to place buttons for automation tasks, reports, order forms or similar.

Without that, users have to switch to other portals and leave azure for management tasks and come back for administration tasks. Or they have to build the administration tasks in other tools and not use azure portal.