Granular data masking management on rule-level
Provide more granular management of Dynamic Data Masking.
This would allow admins to exclude SQL users for a specific masking rule instead of excluding them for the complete masking rule set.
John Q. Martin commented
Tom, I this this is a great idea that would allow for much more scope of use for the masking feature. I created a connect item (https://connect.microsoft.com/SQLServer/feedback/details/3056917/dynamic-data-masking-make-unmask-more-granular) back in August. Unfortunately it does not seem to have garnered much attention.