CRM integration for Salesforce does not work from portal.azure.com
Per your documentation (https://docs.microsoft.com/en-us/azure/marketplace/partner-center-portal/commercial-marketplace-get-customer-leads#connect-to-your-crm-system), with our CRM connected (which it is - Salesforce), "A customer selects Get It Now (or selects Create in the Azure portal) to get your offer. This lead is an active lead. We share information with you about the customer who has started to deploy your product." This works great if they go via the azuremarketplace.microsoft.com address, but if they come in via portal.azure.com we do NOT get any lead information.