Business as a Service
Shifting Azure focus just selling Compute, Network and Storage to Application as a service(Pure SAAS) where we build end to end experience for verticals and sell the experience via azure portal. Abstracts the technicalities in favor of customer scenarios. All thought today there are some marketplace Saas offering they are not end-to-end experiences
For Ex: Uber runs primarily on an App (Mobile, Web) that has users , is integrated with payment gateways and connects devices if this was an offering that was provided by Azure anyone can start their business.
Startups, Small Medium business and e-commerce business owners today must learn and leverage azure solutions, certain times it is hard to configure infrastructure, code so they need a team of developers to host their solutions and take care of azure hosting, developing and operations and they also face increasing rate of change, driven by IT disruption on numerous fronts, including artificial intelligence (AI), IOT, conversational and immersive technologies. It is also complex to understand the architecture, design solutions that fits their needs. They care more about the business and less about the hosting mechanisms or solution architectures and want to take lead over competitors using technology. The gap between the software development "haves" and "have nots" is growing wider every year.
How can we help such business owners in their business and generate revenue for Microsoft?
Using the azure native portal, we provide a Mesh app and service architecture (MASA) end to end experience that covers a specific process or activity. It is made of several apps and services. Each app serves the need of a specific user persona within the process/activity. In short, we are helping a startup to leverage azure platform to host their new business with few clicks. Integration with various services like payment gateways, AAD security, marketing analytics to boost the business by creating platform to build "killer" apps that are fit-for-purpose.
For example, if we create an Uber end to end experience in azure this platform can be leveraged by multiple application parties in various geolocations
How this idea works?
Customer comes to azure portal and selects their business domain or process and evaluates if the experience works for their needs. The portal experience helps them to create the infrastructure they are looking for and tailored to their customization. We also provide the customization experience by creating BPM tooling experience, based on the activity of the user we create forms on-the-fly integrating experiences.