Azure AD password protection
Add the possibility when using the Azure AD Password Protection feature that if you would ban the word "Contoso" as a password that also varations to this word or sentinces with this word are forbidden. For example "Contoso 2018" or "Contoso is great".
The private preview version of password protection explicitly banned entries that were on the global and custom banned password lists. Feedback early on was that users were having an incredibly difficult time configuring passwords. Password protection was then moved to a points based algorithm to strike a balance between security and usability. The current algorithm blocks a wide variety of weak passwords while giving users enough flexibility to configure a strong password