Allow data compression (to improve size/performance)
Allowing data compression would make it easier to fit within a 1GB/10GB limit and help improve I/O performance on large datasets, not to mention it helps with T-SQL/SQL Server compatibility.
We understand the issue of database size and SQL Database.
Ryan Lamansky commented
In the older storage-centric pricing model, I can see why this would be blocked (to conserve CPU time), but with new model which limits our CPU usage, reckless use of DATA_COMPRESSION (and other features) isn't going to hurt other users. Savvy developers have who have a low CPU % database can save a lot of space and potentially reduce I/O load.
in addition this will help schema migration: no need to use a tool or syntax to strip ou tthe syntax related to compression